In the early 20th century, Guglielmo Marconi pioneered the wireless telegraphy system commonly known as "radio" and opened up a new platform for business and communication. Today, cellular devices have the power to deliver to the user an equally radical innovation. From interactive services to customized information (podcasting), from stand alone applications (games and navigation) to targeted marketing: do we have a revolution at the door?
BAIA hosted a distinguished panel of industry experts who explained the fast evolving segment of mobile platforms, how the rules are changing, and what business opportunities are available.